Web writing that works

Writing's challenging enough; writing for the web even more so. How do you hold readers' limited attention while also satisfying search engines? How do you drive traffic to your site and increase sales conversions? How do you make your site "sticky"? 

In this one day workshop, we'll show you how to optimise web content for users based on the latest empirical research. Then we'll show you how to manage search engines and use content across multiple channels such as your website and social media.

Web Writing that Works is led by specialist web writers, SEO marketers, and email marketers. 
                                                           
Web Writing that Works is for anyone who's committed to writing effectively online. Whether you manage your own website, are in charge of the company intranet, look after a company newsletter, or are responsible for social media within your organisation, this workshop will make a real difference. 

Topics include:

• Understanding the online reader
  
• Making everyone happy - people, search engines, and your bank manager
  
• Adapting content for different channels
  
• Tone of voice
  
• Simple copy improvements that make a big difference

---

Web Writing that Works includes 12 months of follow up support, including online assistance by email or chat, access to research and commentary, and one-on-one mentoring and advice. All our courses come with a no questions asked, 30 day money back guarantee. 

---

Course dates

Auckland: Wednesday, 16 September, 2015

More

---

---