Most business writing problems are not really writing problems. More often, they are thinking problems that show up on the page.
As AI usage becomes the norm, many businesses are coming face to face with reports that lack impact, fail to persuade, and do not support meaningful action.
Ironically, teams are more able than ever to produce documents that are well-written, coherent and polished. But they are often flawed in their thinking or wide of the mark.
Thinking first, writing second
Good writing can only come out of good thinking. To have people write well, we must first address how they think.
The New Writing for Results is built on the premise that business writing is reasoning made visible.
When that is understood, it’s clear that two distinct skills are required. First, the ability to think soundly; and second, the ability to express that reasoning in a way that another can follow and assess for themselves.
The New Writing for Results addresses this through structured conversations and engaging exercises that leave participants with their hands on the levers of powerful business writing.
Think with greater analytical precision: Learn how to identify hidden assumptions, avoid common reasoning errors, and distinguish fact from interpretation.
Build stronger, evidence-based conclusions: Develop the ability to draw sound conclusions grounded in evidence rather than instinct, habit, or premature judgment.
Write recommendations that withstand scrutiny: Learn how to construct recommendations that are logical, proportionate, specific, and resilient under challenge.
Structure complex analysis for fast decision-making: Present reasoning in ways that help busy decision-makers quickly understand what matters and what should happen next.
Communicate with calibrated confidence: Express uncertainty honestly and precisely without weakening authority or clarity.
Writing for Results is ideal for professionals who produce:
Check out our online course dates for individual professionals who want to produce stronger written work, sharpen their analytical thinking, and increase their influence.
We also provide in-house training for team leaders and executives who want to elevate the quality, clarity, and commercial impact of their team’s written output.
$11,500 for up to 10 participants.
$825 per additional participant.
Pricing excludes GST. Training includes all course materials, a Certificate of Completion and follow up online training
Quality and clarity
We came to you wanting to reduce the time it took to write our reports, while also improving quality and clarity. We’ve achieved both in a surprisingly short time, and to an even greater extent than I had hoped for.
Rob Marshall
Head of Risk & Assurance, Spark
Driving action
The improvements are noticeable from day one! Not only are our reports shorter but the key messages are succinct, enabling quality discussions and driving action.
Christine Young
Chief Audit & Assurance Officer, Kiwibank
Winning business
I'm successfully using your course as a critical "weapon" to help us win new business through clear, succinct and compelling proposals.
Cam Murchison
Managing Partner, Harvey Cameron
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