TRAINING
Jeff Bernoff, author of Writing Without Bullshit, states that poor writing costs US businesses about $4 billion every year.
Poor writing costs Australian and New Zealand businesses too. I developed Writing for Results to do something about that.
The writing training you and I received at school or university doesn't work. Most of us were trained to write to a minimum word count - which encourages wordiness - and to use obscure language instead of speaking simply and clearly.
Most business writing training fails to address this. If it did, you wouldn't be pulling your hair out over the quality of your team's work.
In 2011, I developed a new approach. Rather than teach people a list of rules, I set out to enable people to discover for themselves the power of being simple, direct and clear.
The results were startling. Almost everyone who attended the one-day Writing for Results course reported two things:
1. They began completing their writing projects in much less time.
2. Their writing was noticeably clearer to them, their managers and their clients.
Since then, I’ve trained over 2,000 people in different countries, and from almost every industry, using this approach.
Do you dread reading your team's reports and emails? Do you ask yourself why their reports are unclear and lack meaningful recommendations? Do you despair at them ever ending their love affair with cliches, jargon, empty language and long-windedness?
Since 2011, Writing for Results has transformed how thousands of people across New Zealand and Australia write reports, proposals, recommendations, emails and all other kinds of business documents.
Now, with the rapid rise of AI as a writing tool, we've updated Writing for Results to reflect the new reality. How to use AI effectively is now a key component. Above all, however, Writing for Results addresses the fact that no amount of writing polish can make up for weak thinking.
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