What does poor writing cost your organisation?

Jeff Bernoff, author of Writing Without Bullshit, states that poor writing costs US businesses about $4 billion every year.

Poor writing costs Australian and New Zealand businesses too. I developed Writing for Results to do something about that. 

Training that addresses what matters.

​Business writing is only valuable when people understand it, trust it, and know what to do next.

But too often, reports become too long. Recommendations sound cautious or vague. Important risks are buried. Decision makers have to work too hard to find the point. And documents that look polished on the surface fail where it matters most: in the thinking.

Writing to Influence Decisions is a live, practical approach to helping professionals write clear, sharp, persuasive documents for readers who are busy, sceptical and often under pressure.

Whether your team writes recommendations, reports, proposals, business cases, briefing papers, risk summaries, audit findings, or internal updates, this workshop will help them move from “here is some information” to “here is the decision we need, and why it makes sense.”

 

Training for people whose writing has to do more than inform

This training is especially useful for people who write to:

  • influence internal or external decision makers
  • explain risks, issues, options, or recommendations
  • persuade sceptical readers without exaggeration or emotion
  • turn complex thinking into clear, usable communication
  • improve the quality, speed, and credibility of business documents

It is ideal for people in risk, audit, advisory, consulting, technical, policy, professional services, sales, management, and corporate roles.

The problem is not just writing. It is thinking on the page.

Most professionals are smart, capable, and technically strong - but their writing doesn't always show it. Which of these common problems do you recognise?

  • the main point appears too late
  • the document contains too little background and not enough judgement
  • facts, assumptions, interpretations, and recommendations are mixed together
  • the reader cannot see the logic that led to the conclusion
  • recommendations are vague, cautious, or hard to act on
  • the writing is accurate but not persuasive
  • the document takes too long to write, review, and approve
  • decision makers come back with questions that the document should have answered

Writing to Influence Decisions tackles those problems at the source.

Participants get coached in how to clarify their purpose, understand the reader, structure their thinking, test their logic, and write in a way that helps others make decisions with confidence.

 

In House Training

In House Training

Most writing problems begin before a word is written. For that reason, Writing to Influence Decisions is not your typical writing course.

In reality, it's a business course that trains people how to think effectively, organise ideas coherently, and communicate them clearly so that reports, new business proposals and presentations withstand scrutiny and help clients (internal or external) make confident decisions.

The focus is not on how to be an elegant writer. It's on how to write in order to empower good decision making. 

As anyone who's encountered AI usage within their organisation knows, the need for good judgement in writing is greater than ever. While it's now easy to produce a first draft of most documents quickly, its output can be:

  • poorly reasoned
  • based on hidden assumptions
  • unsupported by credible evidence
  • aimed at the wrong buyer, stakeholder or decision-maker
  • commercially or strategically unhelpful

Writing to Influence Decisions addresses this new reality by blending traditional writing coaching with practical, evidence-based training in exercising good judgement at every step of the writing process.

Learn more
For individuals

Writing to Influence Decisions

Most writing problems begin before a word is written. For that reason, Writing to Influence Decisions is not your typical writing course.

In reality, it's a business course that trains people how to think effectively, organise ideas coherently, and communicate them clearly so that reports, new business proposals and presentations withstand scrutiny and help clients (internal or external) make confident decisions.

The focus is not on how to be an elegant writer. It's on how to write in order to empower good decision making. 

As anyone who's encountered AI usage within their organisation knows, the need for good judgement in writing is greater than ever. While it's now easy to produce a first draft of most documents quickly, its output can be:

  • poorly reasoned
  • based on hidden assumptions
  • unsupported by credible evidence
  • aimed at the wrong buyer, stakeholder or decision-maker
  • commercially or strategically unhelpful

Writing to Influence Decisions addresses this new reality by blending traditional writing coaching with practical, evidence-based training in exercising good judgement at every step of the writing process.

Learn more