WEBSITE WRITING

Because your credibility’s at stake

If there’s one kind of writing that attracts cheap and cheerful practitioners, it’s online writing. So much so that we hesitated for many years before entering what looked like it could only be a race to the bottom.

In fact, we’ve learned that many clients are hungry for high quality web content underpinned by a sound understanding of the strategic requirements of the site.

For that reason, we work closely with online experts who we trust – people who understand SEO, online marketing and, now, the growing role of AI.

We recognise that AI is enabling more personalised online experiences and helping organisations lift their websites’ performance. Our approach is to embrace AI, just as good web writers embraced SEO previously, and to acknowledge that of all the kinds of writing that exist, web writing may be the one that demands most cross-specialty collaboration. 

Clients 

Gt
Nz Rugby Ofundatio
Rf Logo
Bartier Perry

Other services

Bid Writing

Well-written bid responses help you win contracts that boost profits, lift your company’s reputation, and create even more opportunities. Our specialist, Shipley trained team has worked on countless bid documents for clients like Fletcher Construction, HEB, Besafe Training, Ventia, Aurecon, Platform 4 and many others. We’re the in-house writing team for OfficeMax, responding to dozens of tender opportunities every year. 

Business Writing

We specialise in writing expert communications aimed at high-level decision-makers who are time sensitive and discerning. These individuals have a keen ability to see through insincerity (aka “bullshit”) and can be difficult to persuade.

Policy Writing

Establishing a robust and legally sound policy framework is essential for sustainable growth and compliance.

We ensure our clients’ policies reflect their core values while maintaining legal compliance and positioning for growth. 

Testimonials

a tough assignment

The writers at Department of Writing have become an integral part of our bid writing function at OfficeMax and have supported us in winning millions of dollars of business. They are astute, highly experienced professionals who produce work to a very high standard, often to tight deadlines. Coupled with this, I've personally appreciated the insight and advice offered to me and my team on ways to be smarter and more successful in our bid writing strategy. ​Sonja Webb, Marketing Manager, OfficeMax

​Sonja Webb

Marketing Manager, OfficeMax

a tough assignment

A huge thank you to you and your team for the effort put into our Registration of Interest. Being right on Christmas, a short bid period, and much content to research and write, this was a tough assignment. We were thrilled to learn we’d been shortlisted! Thanks for the part you played in getting us there. Melanie Johnson, Submissions Manager, HEB Construction

Milford is one of New Zealand’s largest investment companies, with over $20bn of funds under management. We’ve recently engaged Department of Writing for two mission-critical projects aimed at powerful decision makers. Both demanded an ability to quickly grasp the strategic subtleties of the project and the skills to build a case that was both compelling and engaging. Department of Writing nailed both projects with ease and I have no hesitation in recommending them to others

Sarah Norrie

Chief Marketing Officer, Milford Asset Management