Maurice Trapp's definitive guide to creating a business that you can sell. We wrote the first edition in 2002 and this expanded, updated edition in 2012.
White papers and research documents
Grant Thornton work hard to provide thought leadership for their clients. We provide them with world class editing services for white papers and in-depth industry studies. We've also written white papers for IBM, dtr and Plus Marketing.
We worked with Bullet PR to develop this user friendly guide to Social Media Policy for Auckland Council staff.
Our writing courses are trusted by MFAT, Child, Youth and Family, Auckland DHB, Metrix and many others. Why? Because participants come away writing with a whole new level of speed and clarity. Even the Aussies are getting in on the act - we recently led a workshop to a keen group on NSW's Central Coast.
Looking for a speaker for your conference? Someone to educate and entertain at the same time? Ken's your man!
Magazine writing and editing
When JWT wanted specialist writers to help with Pharmacy Brands' FeelGood magazine, they came to us. We found three writers from three different backgrounds to cover all the bases.
Straplines and packaging copy
Need a tagline? Something that captures the essence of your brand? Here's one we created for Phoenix Gluten Free Bread. And check out this wickedly good packaging copy from our fair hands:
Let’s talk ingredients, especially those that are banned from Phoenix bread. Like gluten, wheat, dairy products, eggs, corn and potato. We won’t have a bar of them.
In their place you’ll find only the finest ingredients we can lay our choosy hands on. All gorgeously baked in a yummy loaf, lovingly crafted in the wee small hours by our hard-working master bakers while you were tucked up in bed.
Velocity Design & Creative lead the way in ... well, you can see what. We've helped them with annual reports for Aotearoa Fisheries, Restaurant Brands, AgResearch and Nuplex.
The odd bit of design
Here's a logo plus tagline we developed for Maurice Trapp Group. Design work isn't our thing, but we know some good'uns we can team up with when we need a partner in crime.
Bid and tender documents
We've written winning proposals for Ogilvy, Bullet PR, Fletcher Construction, Macquarie Bank, John Laing, Grant Thornton and many others. If you're not delighted with your current provider, we're a great Plan B.
We wrote the inaugural Z website in about three weeks. 80 pages of it. Phew! We also wrote the entire Vodafone NZ website (quite a while back now), and have written about a brazillion other sites, web pages, blog entries, email newsletters and more for clients all over the map.